Bridging Cultures.
Accelerating Performance.

Helping leaders and teams succeed across Chinese and Western business cultures — through human connection, fresh perspectives and purposeful development.

Discover what we do
  • Executive coaching
  • Peer leadership learning
  • Team performance

Sound familiar?

Leading across cultures is rarely straightforward.

    01

    You’re leading across Chinese and Western cultures, and what worked at home doesn’t always work here.

    You want to adapt without losing your own leadership identity.

    Leadership Companion
    02

    Your team has talented people, but working together is harder than it should be.

    Misunderstandings, unspoken tensions or different expectations are affecting performance.

    Team Acceleration
    03

    You’re caught between headquarters and the local team.

    You need to align expectations and find a way forward that both sides can support.

    Team Acceleration
    04

    You’ve stepped into a bigger leadership role, and technical expertise is no longer enough.

    Getting results now means building trust, developing people and having difficult conversations.

    Leadership Companion
    05

    You’d value a space to talk openly with other leaders facing similar challenges.

    Somewhere to exchange experiences, test ideas and think through your next move.

    Leadership Mastermind

We support leaders, integrate teams and accelerate performance across cultures.

Three ways to support leaders and teams across China and Europe.

One focus: stronger leadership, better team performance.

01

East-West Leadership Companion

1:1 Executive Coaching

Personalised coaching for leaders navigating people management, team leadership and cross-cultural challenges. A space to explore your approach and move forward with greater clarity and confidence.

02

East-West Leadership Mastermind

Peer Advisory & Leadership Development

Facilitated peer learning groups where international leaders exchange experiences and work through real challenges. Develop your leadership capabilities through thoughtful dialogue and shared perspectives.

03

East-West Team Acceleration

Team Diagnostics & Performance Interventions

Helping multicultural teams strengthen collaboration, integration and performance. Team diagnostics, team coaching and targeted development interventions create shared ways of working.

East-West Leadership Mastermind
First Edition

An invitation-only peer learning group for experienced Chinese business leaders in Europe.

Bringing together experienced peers to exchange perspectives and tackle real challenges.

Connect with peers.

Expand your network and exchange experiences with other experienced Chinese leaders across Europe who understand the realities of leading across cultures.

Explore fresh perspectives.

Through facilitated conversations, exchange ideas and discover different ways to approach leadership across cultures.

Work through challenges.

Work through real leadership challenges with peers, supported by facilitators with expertise in leadership, team performance and collaboration across China and Europe.

Our first programme · In the making

Your experience.
Our starting point.

We’re developing our first programme and would like to hear from you.

What challenges are you navigating?
What would you value in a group like this?

Share your leadership challenges and help us design the first edition. You’ll also have the opportunity to express your interest in receiving an invitation.

Help shape our first programme

Questionnaire opening soon

About

The people behind
East West Teams.

Two perspectives. One shared commitment.

Portrait of Agata Kuflewicz01

European perspective

Agata Kuflewicz高悦晨 · Gao Yuechen

Executive & Team Coach · Leadership Educator

Agata is Associate Director of Coaching at Rotterdam School of Management, Erasmus University, where she develops coaching and leadership development services for MBA and Executive MBA programmes, working with an international network of executive coaches.

She combines hands-on corporate management experience in Shanghai with 16 years of coaching leaders across industries and cultures. Having worked as both a Product Manager and Project Manager in China, she understands the business pressures, organisational expectations and cross-cultural realities that leaders navigate.

She also teaches coaching skills at universities and professional coaching schools, helping develop the next generation of coaching practitioners.

With two master’s degrees — in Psychology and Chinese Studies — and the ability to work in Mandarin, Agata connects a deep understanding of human behaviour with first-hand knowledge of Chinese and European business environments. Her expertise centres on people leadership, team performance and the relationships that enable people from different backgrounds to work effectively together.

Her internationally recognised coaching qualifications, including ICF PCC and CPCC, reflect her professional training and commitment to international standards of coaching practice and professional ethics.

Photograph to come02

Chinese perspective

Name to be introduced

Role to be confirmed

A personal introduction, professional background and approach to leadership and team development will follow here.

Contact

Good things start with a conversation.

Different cultures. Shared humanity.

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